Privacy Policy
Last updated: 20 May 2026
This policy explains what data Affluent Academy (operated by Platten Enterprises Ltd) collects, how we use it, who we share it with, and what rights you have over it. It applies to anyone who visits our websites, books a call, enrols in our programme, or contacts us.
1. What we collect
| Where | Data collected |
|---|---|
| Browsing this site | IP address, user agent, referrer, pages visited, time on page, anonymous click events. Collected via Google Tag Manager, Meta Pixel, and our own attribution endpoint. |
| Qualifier or application form | Name, email address, phone number, agency name, current revenue range, what you are working on. |
| Booking a call | Name, email, phone, the call slot you chose, the timezone you booked in. Handled by our scheduling provider (currently iClosed). |
| Paying for the programme | Billing name, billing address, card details (handled directly by Stripe and WHOP — we never store full card data on our servers), VAT details if applicable. |
| Inside the programme | Email correspondence, support tickets, community posts, attendance on group calls, what you submit on accountability check-ins. |
2. Why we use it
- To deliver the service you booked or paid for.
- To send you communications about your call, your enrolment, and the programme.
- To measure the performance of our marketing, including Meta Ads, Google Ads, and direct traffic.
- To meet legal, accounting, and tax obligations.
- To improve the programme based on your feedback and outcomes.
3. Legal basis (UK and EU)
- Contract. Processing required to deliver what you booked or paid for.
- Legitimate interest. Marketing analytics, fraud prevention, improving the service.
- Consent. Where you have opted in (e.g. marketing email subscription).
- Legal obligation. Tax records, regulatory requirements.
4. Who we share it with
We share data only with the processors required to run the service. Each is bound by a data processing agreement:
| Processor | Purpose |
|---|---|
| Stripe, WHOP | Payment processing. |
| iClosed | Call scheduling. |
| GoHighLevel | Lead management, SMS, transactional email. |
| ActiveCampaign | Email marketing to consenting subscribers. |
| ManyChat | Conversational messaging where applicable. |
| HYROS | Marketing attribution. |
| Google (GTM, Analytics, Ads) | Site analytics and ad measurement. |
| Meta (Pixel, Conversions API) | Ad measurement, audience modelling. |
| Apex Attribution | First-party attribution for our own ad accounts. |
| Vercel | Website hosting and edge functions. |
We do not sell personal data to third parties.
5. International transfers
Some processors are based outside the UK or the EEA, primarily in the United States. Where data is transferred, we rely on Standard Contractual Clauses or equivalent safeguards.
6. How long we keep it
We keep customer data for as long as you are a member, and for up to seven years after the last transaction to meet tax and accounting requirements. Marketing data is kept until you unsubscribe or ask us to delete it.
7. Your rights
Under UK GDPR (and EU GDPR where applicable) you have the right to:
- Access the data we hold on you.
- Request correction of inaccurate data.
- Request deletion (subject to legal retention obligations).
- Object to processing for marketing purposes.
- Request data portability.
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO) in the UK.
To exercise any of these, email support@affluent.academy.
8. Cookies
We use cookies and similar technologies for analytics, attribution, and to remember your A/B test assignment across visits. You can clear cookies at any time in your browser. Disabling cookies may affect functionality such as the booking flow.
9. Children
The programme is for established business owners. We do not knowingly collect data from anyone under 18. If you believe we have, contact us and we will delete it.
10. Changes to this policy
We may update this policy. The "Last updated" date at the top reflects the most recent change. Material changes will be communicated to active members.
11. Contact
Questions, requests, or complaints: support@affluent.academy.